What is Tel A'vive

Tel A'vive [pronounced Tel Aviv… the city] isn't just a clothing and lifestyle brand – it’s a celebration of everything that makes Tel Aviv and Israel unique. The name is inspired by the city’s vibrant, diverse people who embody the spirit of living fully, and vive (Latin for ‘to live’) reflects that essence. In Tel Aviv, being a part of the community means understanding the value of life—where every person is an entire world, and every moment is an opportunity to embrace life’s limitless possibilities.

At the core of what we do is the value of Chai (life). This belief infuses everything we create: living with joy, exuberance, and boundless energy, embracing each moment with positivity, playfulness, and deep appreciation for all life offers. Our mission is simple: to build community, celebrate life’s fullness, and inspire others to do the same. Think Joie de Vivre... but Tel A'vive.

Tel A'vive is a reminder to live boldly, connect deeply, and embrace every moment of our unique journeys. It’s not just about what we wear, but how we live—finding meaning in every interaction, inspiring others to live with purpose, and reminding ourselves that the best moments are the ones we create together.